Validate your product idea with real demand data.
Building a product nobody wants is the most expensive mistake in startups. The good news: you can check whether real demand exists before writing a line of code, using data that is already publicly available.
1 free report. See if anyone is searching.Why most validation methods fail
Asking friends and family what they think produces polite encouragement, not signal. Surveys tell you what people say they would do, not what they actually do. Landing pages test whether your copy converts, not whether demand exists.
The problem with all of these is that they test your ability to persuade, not whether the market is already looking for what you want to build.
Search demand as a validation signal
Google processes billions of searches per day. When people have a problem, they search for it. If nobody is searching for the problem your product solves, that is the strongest possible signal that the market is too small — or does not exist.
Search demand tells you three things: how many people are looking (volume), how much it costs to reach them (CPC), and how competitive the space is (competition index). Together, these answer the core validation question: can you profitably reach the people who need this?
Step-by-step: validate in 2 minutes
Enter the search terms your potential buyers might use — not polished marketing language, but the actual words people type into Google. Add your expected price, variable cost per customer, and fixed monthly cost.
The report pulls real search volume and CPC data for each keyword, models acquisition cost across conversion scenarios, and tells you whether the economics work. You get a go, pivot, or kill recommendation backed by data.
- Enter 5-10 buyer keywords (the words customers search, not your brand name)
- Add your price, cost per customer, and fixed monthly cost
- Review the demand score, CPC, break-even conversion rate, and recommendation
- Model different price points and CPC caps within the report
What to do with the results
If the report says yes: proceed with confidence, knowing the market exists and the economics can work. Use the keyword data to plan your initial ad campaigns.
If it says watch: the market exists but the economics are tight. Test a higher price point, a cheaper keyword set, or a different channel before committing.
If it says no: save yourself months and thousands of dollars. Pivot to a different idea, a different keyword set, or a different price model.
Run it on your own idea.
Add your price, cost structure, and buyer searches. The report tells you whether the opportunity has enough demand and margin room — in about 2 minutes.
See how this applies to your role.
These use cases show how the same demand and economics analysis works for specific types of businesses.
Validate a startup idea before you build
Enter the search terms your buyers might use, add your expected price, and get a report showing search volume, click cos...
Indie app developers, solo builders, and mobile app startupsValidate an app idea before you build it
Enter the search terms your potential users might use, add your app price, and get a report showing search volume, click...
Course creators, educators, coaches, and info-product sellersValidate course demand before you record
Enter the search terms your potential students might use, add your course price, and get a report showing search volume,...
Common questions.
What if my idea is completely new — nobody is searching for it yet?
If nobody searches for the problem, that is the most important thing to know. The report surfaces adjacent terms and close variants so you can see whether any demand exists around the space. Sometimes the market exists under different words than you expected.
How accurate is search demand data?
Google search data is the most reliable public signal of market interest available. It reflects actual human behavior (what people type when they have a problem), not stated intentions. It is not perfect — it does not capture demand that exists only in private networks or word-of-mouth — but it is the best outside-in signal available for the cost.
Can I validate multiple ideas at once?
Each report covers one idea with one keyword set. To compare ideas, run separate reports. The free tier gives you one report credit; Bronze ($79) gives you three for side-by-side comparison.
Validate your product idea with real demand data.
A practical framework for validating product ideas using search demand, CPC, and break-even analysis — before you spend months building.