For product managers, product leads, and engineering managers prioritizing backlogs

Check if anyone is searching for the feature you're about to build.

Your roadmap is full of feature ideas from stakeholders and customers. You don't have a fast way to check whether the market actually cares about each one. You're about to allocate engineering time to something nobody might search for.

Before you allocate engineering time, see if the market cares.
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The cost of not knowing

What this decision usually costs.

  • Roadmaps fill up with stakeholder requests nobody pressure-tests.
  • Engineering spends whole sprints building features the market never asked for.
  • Check demand before you commit the eng time.
Prioritize the backlog with demand data — not the loudest stakeholder.
What you walk away with

One report. Six answers.

Enter your buyer searches, price, and costs. You get back a defensible read on demand and economics — the same structure regardless of role.

01

Search demand

Combined volume, CPC, competition, and close variants across every term you enter.

02

CAC scenarios

Customer acquisition cost modeled at 0.5%, 1%, 2%, 5%, and 10% conversion.

03

Break-even math

The exact conversion rate you would need for paid acquisition to pay off.

04

Market sizing

Reachable visits, customers, revenue, and profit at your price and cost.

05

A plain recommendation

Go, pivot, watch, or kill — stated in one sentence you can act on.

06

Exportable

XLSX export and a shareable link. Password-protected sharing on Gold.

Example inputs

Keywords you might enter.

Replace these with your own market terms. These are the kind of searches a product managers, product leads, and engineering managers prioritizing backlogs would actually use.

team calendar integration
shared team calendar with slack
project timeline gantt chart
resource allocation tool
capacity planning software
sprint velocity tracker
What may be uncovered

A preview of what the report surfaces.

Based on the keywords above and a sample price and cost structure, here is what you would see.

Demand signal
Combined monthly searches: 9,100 across 6 terms — people are looking for this.
Demand score: 61/100 — moderate demand, worth investigating.
Click economics
Weighted CPC: $2.60 — low cost to test demand through ads.
Break-even conversion rate: 1.2% — at your $15/mo add-on price.
Recommendation
This feature could support a paid acquisition strategy if conversion exceeds 1.2%.

Run it on your own idea.

Add your price, cost structure, and buyer searches. The report tells you whether the opportunity has enough demand and margin room — in about 2 minutes.

Validate feature demand in 2 minutes →
We had three features fighting for the next sprint. The report showed one had roughly 10x the search demand of the others. It made prioritization obvious — and, more importantly, defensible.
Ren O. Senior PM, B2B platform
Pricing

Less than one hour of a consultant's time.

A custom market research report runs $500–2,000. A consultant's market scan is $2,000+. This is $79 — and you can re-run it yourself in minutes.

Free

$0 once
  • 1 report credit on signup
  • Up to 10 keywords per report
  • Full report features and XLSX export
  • Public share links
Start free

Gold

$149 pack
  • Everything in Bronze
  • 10 report credits
  • Password-protected sharing
Start with Gold
Questions

Before you run it.

Search demand is not the only signal for prioritization.

Correct — but it is a fast, objective one. Use it to rule out features with no detectable market pull, and to back up prioritization decisions with data your stakeholders can actually see.

Our product is enterprise — buyers do not search Google.

Even enterprise buyers search for problems and categories. The report tells you whether the problem space has detectable demand, which informs build-vs-buy decisions and messaging.

Can I validate multiple features?

One report per feature direction. Bronze's three credits are designed for comparing a few backlog items against each other.

Risk reversal

If it does not help you decide, you do not pay.

If the report does not help you decide, email us within 7 days for a full refund. No forms, no friction.

Check if anyone is searching for the feature you're about to build.

Prioritize the backlog with demand data — not the loudest stakeholder. Start with a free report — upgrade only if you need more keywords or sharing.

Validate feature demand in 2 minutes →
Check if anyone is searching for the feature you're about to... Validate feature demand in 2 minutes →